Our testing program has two objectives:

1. To screen toys for kid-appeal and play value. This includes your assessment of the quality of the toy: how well it functions in the hands of a child, its overall durability and any foreseeable safety concerns. We will also ask your opinion regarding the price of the toy.


2. The second objective is to provide us with editorial content – specifically, vibrant quotes to accompany our toy reviews and lively anecdotes that we can relate during media interviews. Part of the report you complete includes a testing journal where you can keep your ongoing notes about your family's experience with the toy. It is this section that provides most of our tester feedback quotes.

We want our toy reviews to have a relaxed, conversational tone – as if you were talking to a friend about the toy. So please try to capture this talk-like feel as much as you can in your comments. Direct feedback from your children is also VERY important, so please quote them as soon as they are able to express themselves, rather than just summarizing what they say. Check out the reviews on this site to see what out toy testers - kids and their parents - are saying about the toys they test.

Most preschoolers manage only simple comments, but even these short comments are good practice. And, some preschoolers really do offer intriguing insights regarding the appeal of the toy. School age kids often need a good deal of help learning to articulate their thoughts – although seen in a positive light, this is a good opportunity for enrichment. By the time they are seven or eight years and older, we expect our kid-testes to give us direct feedback for each toy they test – especially for the toys they enjoy the most.