Seal of Approval
Overall 7
Play Value 8
Cost Value 7
Design 8
Quality 9
Parent Appeal 7

Charm U

In Stores
MSRP:$15.99 ca
$12.99 us
Tester Reviews


Best toy ever! They are small pieces but it's a lot of fun. I like to put on the stickers onto the chart to show that you have them. I like to pretend the chart is a guide to get all of them. They should add a smiley face on the chart to say that it's a common charm. They should have 2 surprise charms. I wish they had double charms, like 2 cherries together. It needs to more colorful. I like that they're sparkly. Maja (F8)

I like that you can attach charms to the bracelet and the suitcase. It has different colors for the backpack. I like that it comes in different packs, like a garden one, a food one. Samantha (F5)


Colorful and fun-looking charms. My kids (F5, F8) are enjoying this toy because they like jewellery and they do not have any. They also like to collect things like Shopkins and the charms remind them of Shopkins because they have little faces on them. They like being able to move the charms around the bracelet and trading with each other. They have made up stories about each charm and really like the little backpack that comes with it, although usually they do not store the bracelet in there. I like that the bracelet can be adjusted to fit different size wrists, depending on where you clasp it onto the bracelet. F5 had some difficulty with the clasps of the charms and bracelet but would probably be able to work them as she got older or with more practice.  The guide that comes with it, makes them want to buy more because then they can see what other charms are available (which I do not like). Sandra Wong

Manufacturer's Description

Girls’ fashion has never been more charming! Make a fashion statement with must-have girls’ Charm Bracelets and Charm U characters! Send a little charm—They make great gifts for girls of all ages! Add your favorite characters for the most charming charm bracelet collection ever! The latest in girls’ fashion is available exclusively at Toys “R” Us!

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